In the wee hours of morning or night, you scroll through your social media and watch through your friends’ stories, profiles and feed only to come across some products or brands they are promoting through various platforms. Be it TikTok, Whatsapp or even Instagram, you would sometimes listen to them persuading you to buy products unbeknownst to you. In fact, you have never heard of these brands as much as you perceived the presence of the popular ones like Cosway, which is a multi level marketing company known for its reputable success in the business industry.
MLM plan is defined as a business marketing scheme designed to encourage their distributors to promote their products. It is a business scheme direct sales companies practice to encourage existing distributors to recruit new distributors who are paid a percentage of their recruiter’s sales. It is legitimate yet controversial due to its relation with the lower leveled members paying those on the higher level, hence the manipulation in ‘engaging’ the network marketing.
Here are the most notable MLM companies that you may see everywhere on social media:
Based in Pleasanton, California, Shaklee Corporation is an American manufacturer which has spread its global operations in Canada, China, Indonesia, Japan, Malaysia and Taiwan. The multi level marketing distributor sells health based products such as natural nutrition supplements, weight management pills, beauty goods and household items. At every turn, the name Shaklee is enough to make you be familiar with its highly proclaimed healthy choices for their consumers to benefit.
- Forever Living Products
Founded way back in 1978, 43 years ago by Rex Maughan, Forever Living Products International Inc. is an American multi level marketing company privately hailed in Scottsdale, Arizona. Forever’s products are manufactured and marketed as aloe vera-based drinks and bee-derived cosmetics, dietary supplements and personal care products. You can find Forever Living Corporation branches anywhere in Malaysia.
- Mary Kay
Mary Kay Ash founded her eponymous company in 1963 based in Addison Texas. It is an American multi level marketing company which abides its position in the sixth largest network marketing company in the world in 2018. The company promotes a huge variety of cosmetic and skin care products. It is still thriving to this day.
Avon’s debut is dated back in 1886 in New York holding its title as a direct sales company with a niche revolving in beauty, cosmetics, household and personal care. Avon branches are widely spreaded out in the nation and across the globe.
The frequent exposure of these brands may be of your awareness by then, but have you ever wondered if these MLM schemes are able to either lead to success for our friends who have dedicated their efforts for the company or success for the company itself? Regardless, it is all the more reason and your own perspective whether the MLM systems are as good as they seem to be, considering their true nature in the business industry.